Intellectual property

To protect Products from copy-cats and infringement of company Brand, we are using IP protection mechanisms:

• Logo & name is going to be trademarked
• Hardware devices (method of operation) are going to be patented
• Hardware design and UI design (unique external look) is going to be patented

Product moat

To reduce churn and have “Product moat” stickiness of the product we focus on:

• Continous collection of ‣ from user data and keeping it private for improving model precision.
  • Only part of datasets (collected directly by the company in the field) are going to be public.
• Holistic approach to beekeeping gives us a competitive edge
  • full vertical product ownership with hardware makes “moat” wider
  • multiple ‣ allows us to be flexible in detecting various objects
  • horizontal feature variability Ideas and Features
• Intangible asset. Brand should give a feeling of high-quality care for the bees 🐝
• Network effect. By building a community of beekeepers we increase stickyness - Beekeepers for field testing, Academy, Share of beehive inspection public URL, Public beehive view
• Switching cost. We do not limit user data extraction, but you do need to write a software to explicitly export data via API.
  • We also want to integrate with existing analog solutions to gather their data and act as a data platform for beekeeping