Aquisition

• Content
  • Demo / features
  • Easy to sign up
  • Exploration metrics - UX
• SEO
• Social networks
• Conferences
• Virality / Growth loop (inviting new users)

Activation

• Onboarding
• API integration
• Guides, docs

Retention

• Stability
• Features
• Support
• Security / compliance
• Collaboration (invite multiple users)
• Analytics