We measure key performance indicators using various sources
Following our Culture and values, metrics are intentionally public.
| metric name + link | Value | Unit | Extra info | Area |
|---|---|---|---|---|
| Revenue | 14 | EUR/mo | Operations | |
| https://app.amplitude.com/analytics/share/8cc584d4bc3c4825bf4bd1fd801daa2e | 2 | users/mo | Measured in amplitude | Operations |
| Paying customers | 1 | number of paying customers | Operations | |
| Operating costs | -80 | EUR/mo | Operations | |
| Gross Margin | -65 | EUR/mo | ||
| https://app.amplitude.com/analytics/share/c77f27b4fd1a4448a109be0b55ec7941 | Operations | |||
| Monthly Active Users (MAU) | Operations | |||
| Revenue per month (MRR) | paying customers * their payment | Executive | ||
| Website visitors (monthly) | 190 | Operations | ||
| Total registered users | 40 | This is not the best metric to track, as users may not be active. | ||
| Currently measured from swarm-user db as | ||||
| SELECT COUNT(*) FROM account WHERE email NOT LIKE '%gratheon.com' AND email != '[email protected]' | Executive | |||
| Total mobile app installations | 8 | Google Console | ||
| https://play.google.com/console/u/0/developers/4693909684662862984/app-list?onboardingflow=signup | Executive | |||
| Revenue run rate | Executive | |||
| runway | Executive | |||
| revenue run rate | Executive | |||
| monthly burn rate | Executive | |||
| Conversion rate % | Operations | |||
| Growth (MoM) | month over month growth | Operations | ||
| Lifetime value (LTV) | ~ 480 EUR | 5 EUR * 8 hives * 12 months cut-off time | Operations | |
| Lifetime Expenses (LTE) | ~ 2 EUR | - 80 eur / month CPU node hosting * 12 months / 1000 users |